Our Story

Hey Talulah! We are so happy you are here.

 

Talulah is an online-only boutique for women, men, and kids created by owner, Madi Nelson. After years of selling her pre-owned clothes on instagram and creating her personal lifestyle blog, she was determined to create a retail platform for all women to shop high-quality fashion at affordable prices. As a new mom, Madi knew what every girl-on-the-go needed in her closet. What started as a family-run hustle from Madi and her husband, David's, garage -- to her parents' living room in late 2018, quickly turned into a thriving business leading in the top 1% of online boutiques who launched in 2018!

 

Every item is hand picked by Madi and her mom, Ally. Each and every item reflects Madi's personal style: comfortable + classic with a designer detail eye. She's never shied away from a good pair of sneakers. Madi is passionate about making high-fashion looks available to every budget. At Talulah, the hope is that you don't have to break the bank to dress well! Style is achievable for everyone.

 

Madi is a wife, mother, daughter, sister, and owner of Talulah. She has a deep love for family and people. Madi and her husband, David, got married in 2017, had their first son, Easton (aka Bubby) in 2018, and brought their daughter, Noah, home in 2019! As a busy new mom and lifestyle blogger, Madi launched Talulah as a platform to share easy styled outfits to her audience as if she were sharing them straight from her closet! You can follow Madi on Instagram @heymadinelson or catch up with her blog (which she has put on hold to pursue Talulah). You'll find lots of pictures of her family and behind the scenes of life with two under two and running a small business!

 

 

Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light, not our darkness
That most frightens us.

We ask ourselves
Who am I to be brilliant, gorgeous, talented, fabulous?
Actually, who are you not to be?
You are a child of God.

Your playing small
Does not serve the world.
There's nothing enlightened about shrinking
So that other people won't feel insecure around you.

We are all meant to shine,
As children do.
We were born to make manifest
The glory of God that is within us.

It's not just in some of us;
It's in everyone.

And as we let our own light shine,
We unconsciously give other people permission to do the same.
As we're liberated from our own fear,
Our presence automatically liberates others.

-Marianne Williamson